Overview
Every popup campaign has a campaign type: Lead Capture, Announcement, Promotion, Exit Intent, or Welcome. The type is an organizing label that helps you plan and find your campaigns. What a popup actually does is set by its template, its trigger, and its content, so pick the type that matches your goal and then choose a template and trigger to suit it.
Campaign Types
Lead Capture
Best for: Email list building and subscriber growth
Collect visitor email addresses and additional information through customizable forms. Perfect for newsletter signups, webinar registrations, and growing your email marketing list. You can connect the form to Mailchimp to automatically add subscribers to your audience.
- Customizable form fields with drag & drop ordering
- Email validation
- Mailchimp integration
- Success message and redirect options
Announcement
Best for: Sharing news, updates, and important information
Create beautiful, attention-grabbing announcements to inform visitors about product launches, maintenance windows, special events, or company news. Announcements are perfect for time-sensitive messages that need immediate visibility.
- Rich text content
- Images and media support
- Flexible positioning options
- Custom call-to-action buttons
Promotion
Best for: Promoting discounts, sales, and special offers
Highlight limited-time offers, seasonal sales, and exclusive deals to drive conversions. Use promotions to showcase discount codes, create urgency with countdown timers, and direct customers to specific product pages or promotional landing pages.
- Eye-catching design templates
- Discount code display
- Call-to-action buttons with custom URLs
- Counter/timer support for urgency
Exit Intent
Best for: Retargeting visitors before they leave
Trigger a popup when visitors attempt to leave your site, offering them a final opportunity to engage. Exit intent campaigns are ideal for special offers and email list signup incentives that you want to show to departing visitors.
- Triggers on mouse movement toward page exit
- Adjustable sensitivity, with a fallback for mobile devices
- Perfect for last-minute conversions
- Customizable message for departing visitors
Welcome
Best for: Greeting first-time or returning visitors
Create a friendly first impression with welcome popups that greet new visitors. Use welcome campaigns to introduce your brand, offer a discount for first-time buyers, or guide visitors to key sections of your website.
- Works well with the Immediate or Time Delay trigger
- Customizable greeting message
- Perfect for setting tone and expectation
- Can include special first-visit offers
Choosing the Right Campaign Type
| Goal | Campaign Type | Suggested Template | Suggested Trigger |
|---|---|---|---|
| Build email list | Lead Capture | Newsletter Classic, Newsletter Signup | Time Delay or Exit Intent |
| Share important news | Announcement | Blank, or Slide-In Right / Side Panel (Pro) | Immediate |
| Promote discount or sale | Promotion | Discount Offer, Countdown Promotion, Free Shipping; Flash Sale, Cyber Monday, Discount Coupon (Pro) | Time Delay (Scroll Depth with Pro) |
| Stop people from leaving | Exit Intent | Exit Intent | Exit Intent |
| Welcome new visitors | Welcome | Welcome Popup; Split E-commerce (Pro) | Immediate or Time Delay |
Next Steps
Now that you understand the available campaign types, explore how to position your popup for maximum impact. Check out our Popup Positions guide to learn about the 7 positioning options available, and the Smart Triggers guide to choose when your popup appears.