Targeting

Overview

Popup targeting allows you to display your campaigns to the right audience, on the right pages, at the right time. Use targeting to increase relevance and conversion rates while respecting user preferences. Popup targeting works similarly to announcement bar targeting with some popup-specific considerations.

Page Targeting

Control which pages trigger your popup campaigns throughout your website.

Page Targeting Options

Configuring Page Targeting

1. Navigate to your popup campaign in the dashboard
2. Click on Targeting settings
3. Select your page targeting mode:
   • Click All Pages to show on entire site
   • Click Homepage Only for homepage-only display
   • Select Specific Pages to choose pages manually
   • Select All Except to exclude specific pages
4. If using Specific Pages or All Except:
   • Type page URLs or use the page picker
   • Add multiple pages by clicking "Add Page"
   • Remove pages by clicking the X button
5. Preview your targeting selection
6. Click Save to apply page targeting

Popup Page Targeting Tips

• Avoid Checkout: Exclude checkout pages to prevent popup interruption during purchase
• Exclude Confirmation: Hide popups on order confirmation or success pages
• Product-Specific: Show different popups on different product category pages
• Landing Pages: Use specific page targeting for dedicated landing page campaigns

Device Targeting

Show your popup campaign only on specific device types: desktop, tablet, or mobile.

Device Categories

Device Targeting Strategies

• All Devices: Popup appears on desktop, tablet, and mobile (default)
• Desktop Only: Exclude mobile users; useful for complex popups or desktop-only forms
• Mobile Only: Target mobile users specifically; useful for app promotions or mobile-optimized offers
• Exclude Mobile: Show on desktop and tablet but not on small screens

Configuring Device Targeting

1. In your popup's Targeting section, find Device Targeting
2. Check the boxes for devices you want to target:
   • ☑ Desktop - Include desktop viewers
   • ☑ Tablet - Include tablet users
   • ☑ Mobile - Include mobile phone users
3. Uncheck any devices to exclude them
4. Preview how your popup appears on different screen sizes
5. Click Save to apply device targeting

Mobile Popup Best Practices

• Size Responsively: Ensure popup width adapts to mobile screens
• Large Touch Targets: Buttons should be at least 40x40px for mobile users
• Readable Text: Use larger font sizes on mobile (min 14px)
• Test Orientation: Test on both portrait and landscape modes
• Avoid Overlap: Ensure popup doesn't cover critical mobile UI elements

User Targeting

Display your popup campaign to specific user segments: all visitors, logged-in users, or guest visitors.

User Targeting Options

User Targeting Strategies

• Welcome New Visitors: Guest-only popup: "Sign up and get 15% off your first order"
• Member Exclusive: Logged-in only popup: "VIP member sale: 30% off today"
• Email Capture: Guest-only popup with email collection form
• Loyalty Programs: Logged-in only: "Join our loyalty program and earn points"
• Return Customer Offer: Logged-in users who have purchased

Configuring User Targeting

1. In your popup's Targeting section, find User Targeting
2. Select your targeting option:
   • Choose All Users to show to everyone
   • Choose Logged-In Only to show only to authenticated users
   • Choose Guest Visitors Only to show only to non-logged-in users
3. Test as both logged-in and guest user to verify behavior
4. Click Save to apply user targeting

Visitor Behavior Targeting (Pro)

With Pro, you can also decide who sees a popup based on how visitors reached your site and whether they have been there before:

• New vs. returning visitors: Show a popup only to first-time visitors, or only to people who have visited before
• Referrer rules: Include or exclude visitors based on the site they came from

Combining Popup Targeting Rules

You can combine multiple targeting conditions to create specific audience segments:

Combined Targeting Example: VIP Email Capture

• Page Targeting: All Pages
• Device Targeting: Desktop + Mobile
• User Targeting: Logged-In Only
• Result: Only logged-in users see your VIP popup on all pages

Another Example: Mobile App Promotion

• Page Targeting: Specific Pages - "/shop", "/products"
• Device Targeting: Mobile Only
• User Targeting: Guest Visitors Only
• Result: Mobile users who are not logged in see the app promotion on product pages

Popup Targeting Best Practices

• Exclude Checkout: Always exclude checkout/payment pages to prevent purchase abandonment
• Avoid Success Pages: Don't show popups on order confirmation pages
• Mobile Optimization: Always test mobile-targeted popups on actual mobile devices
• Test Different Segments: Verify targeting works for each user type (guest vs. logged-in)
• Monitor Frequency: Combine targeting with frequency control to prevent popup fatigue
• Device-Specific Design: Ensure popup design works on all targeted devices
• Iterate Based on Results: Use analytics to see which segments convert best

Targeting Configuration Checklist

1. ☐ Select page targeting (all pages vs. specific pages)
2. ☐ Exclude checkout and confirmation pages
3. ☐ Choose device targeting (desktop, tablet, mobile)
4. ☐ Set user targeting (all, logged-in, or guests)
5. ☐ Add new vs. returning or referrer rules if using Pro plan
6. ☐ Preview targeting configuration
7. ☐ Test across different user types and devices
8. ☐ Review and save targeting settings

Related Documentation

• Frequency Control - Control how often popups appear
• Scheduling - Set when popups display
• Campaign Types - Explore popup campaign options